Spring 2013: Genteel Poverty

Another big retail trend we are seeing are people who used to buy high-end goods shopping at discount stores. Some of this is due to this group of shoppers being more conscious of their cash flow, but many of these are people who find themselves in reduced circumstances.

These shoppers are bringing a taste and sophistication to lower-end shopping.

 

Missoni and Liberty for Target

 

 

Vera Wang for Kohl’s

 

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