It’s New York Spring Fashion Week, and this is a marathon run for anyone with a fashion business. When you’re trying to get the attention of the multitudeess of buyers and journalists at the events, you’d better be able to tak fast and be fascinating.
Jeffrey Hayzlett, a former chief marketing officer at Eastman Kodak, wrote an HBR blog post about how the 30 second pitch is now an 8 second pitch!
He says your pitch must:
•Grab the attention of your prospect
•Convey who you are
•Describe what your business offers
•Explain the promises you will deliver on
Try writing out your pitch, then take out 100 words. Do that over and over until you have just the most important facts. Your elevator pitch is an important marketing tool that will get better with each time you use it.